Startup Marketing 101: everything you need to get started


HubSpot for Startups can help your business grow better and faster. Discover how.

It has been said that the great challenge is not starting a company, but to keep it running. And we often come across startup founders who think that their customer base will grow just because their product is well-built, or innovative.

That isn’t always the case. In fact, many good projects and really powerful ideas crash shortly after taking off. And among the many reasons for this to happen, the lack of a consistent marketing plan and tools always stands out.


A partnership with HubSpot

As gold member partners, we are familiar with the many benefits that HubSpot tools provide to our customers. That is why we want to talk to you about HubSpot for Startups, a solution designed specifically for startups that need tools, strategy and support to achieve faster and scalable growth.

HubSpot for Startups offers licenses with huge discounts (sometimes, up to 90%) for its marketing, sales and customer service platform, making a truly powerful set of tools available to companies like yours.

We are talking about a solution that includes CRM, email marketing, CMS, SEO, social media management and much more, all in the same platform, facilitating management and analysis to gain a more comprehensive view of your business’s performance.

This means being able to work from day one on customer acquisition and retention, and deploying a digital strategy focused on your business objectives.

Jose Martins, Business Development Manager at HubSpot for Startups, notes that startup founders "tend to be strong on the technical side and focus mainly on building the product, trusting that customers will come". He adds: "HubSpot for Startups seeks to cover that gap by developing a go-to-market strategy, focused on generating sales traction and accelerated growth".


Inbound for startups: how does it work?

All HubSpot products are designed to maximize results from an inbound marketing methodology, an approach that has proven to be very effective for startups and new businesses. Inbound marketing methodology for startups can be summarized in these three steps:

  1. Grow traffic from potential clients.
  2. Convert leads into sales.
  3. Delight your customers to retain them.

These steps are different instances in which a company can add genuine value to its customers through content marketing and a hyper-personalized approach to business relationships. Let's see how.

  1. Outlining a strategy to attract more and better customers is, perhaps, what most distinguishes the inbound methodology. At this point, you work to define who your ideal customers are, and how you can capture their attention and lead them to your website. A large part of the marketing actions for this stage are focused on generating attractive content and valuable resources that allow you to quickly enrich your company's database.

  2. Transforming contacts into sales is a challenge, and requires true teamwork between marketing and sales. The inbound methodology strives to achieve active engagement with your audience, nurturing the relationship that your company maintains with each lead with resources specially designed for each stage of its buyer’s journey. In that process, marketing and sales work together from the same platform, achieving a more complete understanding of each contact.

  3. The delight step is aimed at building loyalty among your customers. It’s about letting them fall in love with your brand to amplify the value of your business through their own networks. To do this, you need to create a customer-centric culture that enables communication and creates value through personalized content and services.

All of this can be achieved thanks to a very powerful set of tools, which in an integrated way help startups grow better. We are talking about a platform that includes:

  • CRM
  • Marketing automation tools
  • Email marketing
  • SEO-optimized CMS
  • Social media management
  • Advanced analytics and interactive dashboards
  • Lead generation tools (CTAs, landing pages, forms and smart content)
  • Chatbots
  • Tracking tickets and customer feedback

How much money and time do you need to acquire a set of tools that, separately, fulfill all these functions?


Let’s talk

HubSpot for startups is a program specially designed for companies like yours, and works together with more than 1,700 global accelerators, incubators and VCs to transform great ideas into sustainable businesses.

Your company can benefit from this service TODAY. Reach out.


Let's talk